Word: jewell
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...Chicago-area Jewel Food Stores, the items on one stretch of shelf space stand in drab contrast to the rest of the brightly colored, elaborately packaged brands. The cans and packages, in uniformly dull black, white and olive labeling, bear only the unadorned name of the product-corn flakes, tomato juice, applesauce-in blunt, stencil-like lettering. Yet these no-name groceries have become hot items, and they could herald a change in the way that Americans shop. Reason: prices of the generic-name groceries range 10% to 35% below those of comparable brand-name products, and even undercut Jewel...
...Jewel has been quietly test marketing the new line for almost ten months, but officially announced the program only last month. Jewel, along with its 59-store affiliate, the Star Market chain in the Boston area, now offers as many as 88 no-brand products ranging from flour to laundry detergent. To keep prices at rock bottom, Jewel and Star will spend nothing on advertising or promoting the no-brand goods. They also use the simplest packaging (no cellophane windows or four-color lithographs on boxes) and limit variety and size (generally the packages are fairly large...
...products are provided by the same domestic processors that supply the chain with its private labels and its well-known national brands. The food items meet all the minimum Government requirements for quality, and the packages and cans are made and labeled according to specifications laid down by Jewel. The difference is that unlike the major brands, which usually demand top-grade foodstuffs, the generic products are the cheaper, "standard" quality goods. Thus the green peas are more pebble-sized than petit, the rice is not always whole grain, grapefruit sections are broken and peanut butter contains specks of peanut...
...reclimb. Sensing a mesmerized readership, Herbert continued with Dune Messiah and Children of Dune, well-crafted books but not quite on the same level as their forebearer. Dosadi uses many of Dune's conventions and provides some entertainment, but the reader no longer believes he is holding the ancient, jewel-encrusted dagger in his hand and is chanting the mystical incantations...
this fine and precious jewel...