Word: jewellers
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...penniless Philadelphia musician pawned a gold, jewel-studded, key-winding watch bearing the inscription: "To Benjamin Franklin, in memoriam, September 3, 1783, David Hartley...
...plan was a stroke of merchandising genius because: 1) most people are honest, would feel badly if they did not eventually buy enough goods to earn the premium; and 2) the promise of getting something, for what appears to be nothing has an almost irresistible appeal. Within ten years Jewel Tea, by now a corporation branching far afield from Chicago, was taking in $1,000,000 annually. Last year, still operating on the simple principle of presenting the housewife with a good coffee pot, a good toaster or some Haviland china with her first order, Jewel Tea rolled up sales...
...before he hit on a way of making his business different from any of the other hundreds of mobile stores weaving in & about Chicago. It was merely the hoary premium plan?with a twist. His brother-in-law thought it was a pretty good idea and they set up "Jewel Tea Co., Skiff & Ross, Proprietors." The idea: give housewives the premium first; let them collect the coupons later...
...Turkish Tobacco Monopoly which had stamped on each the Persian Royal Arms. Meanwhile spry Turks in the sleek-tailed, Frenchified dress suits affected by President Kemal one-stepped and black-bottomed in a fashion to make the King of Kings blink. Stoutly, Persian courtiers insisted to their jewel-bedecked Turkish partners, on whose toes they had a tendency to tread, that "His Majesty is of ancient lineage, the noblest in Mazanderan...
...CHINESE ORANGE MYSTERY-Ellery Queen-Stokes ($2). Ellery and Inspector Queen are balked for a time in a maze of philately and jewel-collecting; but Ellery perspicaciously solves the clue of the "backwards room" and, of course, the murder...