Word: jewett
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Dates: during 1990-1999
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...JUST JEWETT...
...Dartboard would like to propose a toast: to Dean of the College L. Fred Jewett '57, who will leave his job in July to begin a lucrative advertising career...
...Jewett finally took Nike's offer to sell sneakers as a "Just Do It" exemplar by just doing it to the housing lottery. Flying in the face of adversity, albeit without wearing running shoes, Jewett went all the way--no more ninny-pinny non-ordered choice. He truly embodies that go-get-'em Nike ideal...
...there's more for the lucky dean. He'll be appearing in a series of spots for Mountain Dew as well, with the slogan "Just Dew Ett." Joined by other titans of college administration, Jewett will profess the outright wussiness of the housing decision when compared to the chest-hair-inducing powers of a certain near-fluorescent caffeinated beverage...
...situation that's irrevocable,"Jewett added...