Word: ji
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...Guru Maharaj Ji has learned to specialize in just this sort of improbability and overstatement: the shameless graft of a veneer of Eastern spiritualism on to Western pop culture. The band, which will release its first album "Who Is Guru Maharaj Ji?" next month, does songs with refrains like "Take me home with you, Guru Maharaj Ji." The Guru's Indian Mahatmas, equivalent to disciples, stud their sermons with words like "far out" and "A.O.K." At the concert Wednesday, the Guru's most prestigious American convert, former radical leader Rennie Davis, put forth a message which he called "almost unthinkable...
ACCORDING TO ITS public relations men, Blue Aquarius is a band which can produce "the best music in the world," and if that isn't enough, their 20 year old bandleader claims to be the brother of God. Blue Aquarius is the new rock band of Guru Maharaj Ji, the self-proclaimed perfect master, who is leading a pilgrimage of his followers from all over the world to the Astrodome in November...
...many ways, the band, which played for an audience of the Guru's Boston devotees Wednesday night, personifies the movement which has built around the 15-year old Indian boy. Blue Aquarius is slick and professional. Their leader, portly Bhole Ji, struts in front of them like a cross between Tonto and Lawrence Welk...
THERE IS ALSO a much smaller and more intellectual wing of the Guru's devotees--including a few at Harvard--who don't deify the Guru. "It's natural to get the impression of a little fat kid ripping people off--but people never examine the knowledge that Maharaj Ji is talking about," Steve Beers '74 said. "My personal style would be different from his, but that doesn't matter...
...change which merely points to society's ills without suggesting specific change. To spread his message, the Guru has created his own media, including And It Is Divine, a monthly magazine (with a centerfold picture of the Guru in every issue), a new book entitled Who is Guru Maharaj Ji?, and a slick 70 minute feature film with the same title. The problems of pollution, war, and poverty provide easy targets for his public relations men who contrast them with the blissful smiles of satisfied devotees...