Word: jibiiru
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Dates: during 2002-2002
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...About Beer magazine, says the microbrew boom stems from "an interest in tradition, flavor and quality, and as reaction against globalization." Few Asian countries have embraced the trend like Japan, where the economy may be stuttering but bargoers are still eager to spend their yen on a pint of jibiiru, or craft beer, from one of the country's 300 or so microbreweries. And we're not just talking about local favorites; the popular Yona Yona Ale from Yoho Brewing in Nagano and Hitachino Nest Beer of Kiuchi Brewery have both won awards at international beer competitions. Microbrew aficionado Yasuhiro...
...Many of Japan's breweries have pubs nearby or on the premises, so patrons can sip their jibiiru fresh from the brewer. At the T. Y. Harbor Brewery Restaurant and Bar in Tokyo, (81-3) 5479 4555, gleaming aluminum tanks of premium beer fill the cavernous interior. Manager Masato Tajima recommends the original Tennoz pale ale, which goes well with the restaurant's Californian cuisine...
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