Word: jigsaw
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Dates: during 2010-2019
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...iPad makes the electronic magazine something you get your hands on, something you can play with. Look at the fantabulous app from Popular Science in which each story is a wonderland that you can scroll and push and pull, moving overlay and text and stories around like a jigsaw puzzle. Sometimes you can't tell advertisement from original content - and I mean this in a good way. Nothing really intrudes on the experience. If you don't like what you see, swipe it away. But if it does interest you, you can be sure there's something you can touch...