Word: jim
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Dates: during 2000-2009
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...Jim Kelly: That is a very good question. It might have been the scientist who led the stem-cell research. It might have been the president of Mexico. It might have been Alan Greenspan. And I am sure there are others we would have considered...
...Jim Kelly: That could be a very long answer...
...Jim Kelly: ...but it basically involves trying to figure out what our readers will need the following week. And that means we have to look backwards; we have to look forward. We want to present the best possible picture of what is happening in 40 pages a week. A lot of crunching goes on. I pick out how much energy to put into covering the stories we do: Should it be three reporters? Should it be one reporter? Do we spend a day on the story? Do we spend three weeks on the story? Setting objectives is my main task...
...Jim Kelly: Yes, I do think it will bounce back...
...Jim Kelly: We don't print that many more, but it does sell very well. Before September 11, George Bush, our Person of the Year, was our second best seller. Dale Earnhardt was our best seller before the September tragedy...