Word: jimbo
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...called "Jimbo," along with an army of volunteer editors and an open source software client named after a worm, take on Google, the most successful Internet company in history...
...Before you answer that question, consider that "Jimbo" is Jimmy Wales, the founder of Wikipedia, the most visited reference site on the Internet and the second most visited domain after a Google search. The success of Wikipedia should give us pause before dismissing latest challenge to seemingly unbeatable Google...
...interdependence between Wikipedia and Google. Wikipedia is the second most visited site from Google searches (MySpace.com is number one), due mostly to the sheer volume and prominent placement of Wikipedia listings in Google search-engine results. Google is responsible for 46% of Wikipedia's traffic. How could Jimbo possibly best Google, which was, according to Hitwise, responsible for 64.4% of all Internet searches in the U.S. last week...
...Wales can grow his volunteer base of previously idle computers as he has grown the editorial manpower of Wikipedia, perhaps a feasible search index is within grasp. Indexing the Internet, however, is the least of Jimbo's problems. Search engines rely on their algorithms, or complex formulas, to determine what listings to return for a searcher's query. Wales' answer to a better search experience is to combine a computer algorithm with editors who monitor what results should be returned for any given search. But can a viable search engine rely on the altruistic motives of its volunteer keepers...
...Problems aside, you have to admire Jimbo's chutzpah in challenging the state of the search industry. Jimmy, I only wish I had some idle computer time to donate, unfortunately I'm still busy searching for extraterrestrials...