Word: jimming
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...watched the deep foolishness that has marked the first months of George W. Bush's second term as President-both parties seem zealously intent on ignoring the common good-I've been thinking about a fellow I used to know, a marketing whiz named Jim Matson. Jim invented Heartland Natural Cereal, the first mass-market granola, which came in a sepia-toned box. It was a brilliant response to growing public nostalgia and a desire for "natural" products in the 1970s. His favorite pastime was to walk down a supermarket aisle sensing the products that weren't there. No doubt...
Since his film debut in 1990, Giamatti, 37, has appeared in plenty of Terminal-or-worse-type fare, usually stepping in from the edge of the frame to provide a memorable jolt of misanthropy or cluelessness that makes the star--be it Jim Carrey (Man on the Moon), Martin Lawrence (Big Momma's House) or Ben Affleck (Paycheck)--appear heroic by comparison. Giamatti finally got the chance to move to the middle of the screen in 2003's American Splendor and 2004's Sideways, and he infused comic-book-writing depressive Harvey Pekar and wine-loving, self-hating failed novelist...
...require gym memberships or fancy equipment. The answer, they say, is walking. Unfortunately, most American communities were designed in the age of the automobile and aren't built for bipeds. "The U.S. probably has the lowest percentage of trips by biking and walking of any country," says psychologist Jim Sallis, director of the Active Living Research program at San Diego State University. Between 1977 and 1995, trips Americans made by walking declined 40%, even though a quarter of those trips are a mile or less. During the same period, walking to school fell 60%. By 2001 only 13% of trips...
...Jim Breyer, a managing partner at Accel, will now assume a seat on thefacebook.com’s board of directors...
...surged in value from $709 million to $1.9 billion, according to the research firm PQ Media. Already, marketers have burrowed into reality shows like Survivor and The Apprentice. This season also brought us a Desperate Housewife fawning over a Buick, Bernie Mac popping Rolaids, a character in According to Jim declaring she only wants "the shrimp at Red Lobster" and an episode of Arrested Development set in a Burger King. "We needed as much support for the show as we could get," says Steven Melnick, a senior marketing executive at 20th Century Fox Television, which produces Arrested Development, defending Burger...