Word: jimmye
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In fact, this fashion fairy tale began 11 years ago, when Mellon, 39, then an accessories editor at British Vogue, spotted the potential of an East London shoemaker. With seed capital in the form of a £150,00 ($307,000) loan from her father Tommy Yeardye, who made his...
Her strategy involved sidelining Choo, who maintains a bespoke business and is no longer part of the company; relentlessly supporting his niece by marriage Sandra Choi, whose designs have been key to the brand's success; and learning the language of business along the way. A partnership was formed with...
Sitting in her office in South Kensington, London, Mellon bristles as she recalls comments suggesting that she sit back and enjoy her wealth. "It's the absolute opposite. I'm very committed. Jimmy Choo is my baby. There's significant upside left in this business, and it would be far...
One normally wouldn't comment on the physique of a company president, except that Mellon herself has exploited this asset, maintained through rigorous daily workouts. She is the brand's best model, the jet-setter seen on the red carpet and at all the best parties who looks spectacularly good...
What she wants now are clothes to go with her heels. When she realized that all her favorite dresses were vintage Halston, she phoned her friend the movie mogul Harvey Weinstein, and they became investors in the Halston company, along with private-equity firm Hilco Consumer Capital, the majority shareholder...