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...firm, Pernod Ricard. (That company also said last week that it was making a $10 billion pitch, along with Fortune Brands, for the England-based Allied Domecq.) The only loser might be Coca-Cola: If you spend that much on rum, do you really want to dilute it? - By Jim Ledbetter...

Author: /time Magazine | Title: Bizwatch | 4/10/2005 | See Source »

...ubiquitous TV ads featured a crusty Perdue uttering the slogan "It takes a tough man to make a tender chicken," and sales took wing, from $56 million in 1970 to more than $1.2 billion in 1991, when he turned over daily operations of the company to his son Jim...

Author: /time Magazine | Title: Milestones Apr. 11, 2005 | 4/3/2005 | See Source »

JULES AND JIM...

Author: /time Magazine | Title: DVDs: 5 Hip New DVDs From That Hip Decade | 4/3/2005 | See Source »

Although set in the '20s, this is the '60s film par excellence. Jules (Oskar Werner) and Jim (Henri Serre) both love the free-spirited Catherine (Jeanne Moreau), who bunks with each of them. Unofficially remade dozens of times (most recently by Bernardo Bertolucci as The Dreamers), François Truffaut's 1962 valentine to not-so-free love explored the geometry of the romantic triangle with a scientist's precision and a poet's wisdom. The confusions of love never seemed so radiant...

Author: /time Magazine | Title: DVDs: 5 Hip New DVDs From That Hip Decade | 4/3/2005 | See Source »

Sometimes, living by your principles is a difficult thing to do. Last month Pax World Funds, a socially responsible investing outfit, sold 375,000 shares of Starbucks, worth some $23.4 million, because the java chain started selling coffee liqueur with spirits firm Jim Beam--and Pax won't invest in companies that make liquor. "We were very reluctant to do this," says Anita Green, Pax's vice president for social research. "There's a lot we like about this company." In fact, Starbucks has been lauded--by Pax and others--for its progressive environmental policies, its commitment to sell Fair...

Author: /time Magazine | Title: Biz Briefs: Bottoms-Up Divesting | 4/3/2005 | See Source »

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