Word: jinglees
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Dates: during 1980-1989
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By the end of next week, television viewers may know those words by heart. Set to an up tempo, the jingle will air nearly every hour during prime time on NBC for eight days. The oldest network is undertaking the most unusual public-service campaign in the history of television...
Such all-out attention is normally reserved for a national crisis. NBC says teen use of drugs and alcohol is just that: by age 17, 70% of all youths have sampled one or both. So the start of the network's season will be an antidrug special, half grim...
In a field dominated by scare tactics, Evans held to an affirmative theme. He committed $400,000 of his own money and recruited Steve Karmen, composer of the / Love New York theme, to donate the jingle. Get High on Yourself would ask "drug-free American heroes" to talk about the...
Every one of those verbal messages was dinned into the consumer's memory with music that, most jingle composers agree, should catch the ear the first time it is heard, yet sound as if it has been around forever. The tunes sometimes become so popular that they are sold...
At least one political consultant credits a jingle with influencing a presidential race. David Sawyer of New York, whose clients have included Edward Kennedy and Israeli Labor Party Leader Shimon Peres, says Gerald Ford surged back almost to victory in 1976 partly because he captured the country's mood...