Word: jinglees
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Dates: during 1980-1989
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The taping session went into extra innings, but Mickey Mantle and Willie Mays still couldn't get to first base. Not as singers, not as sit-down comics, and certainly not as models. Looking quaint in dainty bonnets for a margarine commercial, the two ex-sluggers made like they...
Arlen focuses mainly on the making of a single commercial, American Telephone & Telegraph's effort to encourage more long-distance calling or, as their infectious jingle suggests, "Reach out, reach out and touch someone." Says the vice president in charge of the "creative group" that devised the ad: "From...