Word: jinglees
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Because no one in Batavia, a sleepy village of 1,600 on the eastern fringe of Cincinnati, Ohio, knows where Matt Maupin is, he is everywhere. SPC MATT MAUPIN--OUR PRAYERS ARE WITH YOU AND YOURS, the big electric sign at Jeff Wyler Auto Mall flashes once a minute. At...
The foremost reason for the switch is that Jingle Bells rings the register. Most stations that change to an all-Christmas format see a spike in ratings. Advertisers flock to these frequencies, betting that holiday songs remind listeners that the season is all about giving--that is, shopping. Nor are...
The Mondays’ holiday is one of such threats, masqueraded as exultation by the jubilant sound. Without a break, “Harmony” follows. The beat slips into languor as once again the band inverts the familiar, this time plying a Coca-Cola jingle onto their own...
The recall also raised long-simmering doubts about the benefits of the whole class of COX-2 inhibitors. These so-called designer drugs, which include Celebrex and a newer drug called Bextra, were supposed to offer the pain-killing power of aspirin without the damage to the stomach lining. But...
A third-generation musician, Davis grew up in Sylvania, Ohio, and acquired a degree in bassoon from the University of Michigan. He began writing jingles and catchy versions of classical compositions. Then came the big break: Davis co-wrote a jingle for a bread company chronicling a fictional long-haul...