Word: jinglees
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What's more, the legend of the Solution has its own Harvard Angle: The conventional wisdom, as I have received it, is that just as consulting firms target the nation's elite colleges, so sperm banks are willing to fork over exorbitantly large sums of money to tomorrow's leaders...
The sumptuous pop hooks of songs like "What's the #?" and "We'll Come to Be" stick, and the subtle contrast between the jingle-jangle melodies and crunchy feedback within songs like "Seems So" is terrific. "We'll Come to Be," one of the standout tracks on the album, will...
But the most light-hearted moment of the evening was Foley's interpretation of his favorite Sondheim song, "I Feel Pretty" from West Side Story, a jingle definitely written for someone of the fairer sex to sing. The last song, "Side by Side by Side," was a smile-tugging tribute...
So convincing were the early stereotypes that three years ago, Coca-Cola, targeting teens and Gen Xers, test-marketed a new drink called OK soda. The gray cans featured grim designs, including one of a doleful youth slumped outside two idle factories. Slogans on the cans read, "Don't be...
While Gen Xers may be avid shoppers and dominate the market for designer jeans and expensive sneakers, they are as skeptical of the media as they are of politics. The hippest ads tap into their hostility toward hype. "Don't insult our intelligence," read one Nike magazine spread. "Tell us...