Word: jinglees
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This endeavor stars Boyce Kaihiihikapuokalani, a citizen remarkable, if not for his voice, then at least for courage in signing his kindergarten drawings. The album also features a number of other bilinguists, who sing every few lines of most of the cuts in "ear-caressing" Hawaiian and the rest in...
By the end of next week, television viewers may know those words by heart. Set to an up tempo, the jingle will air nearly every hour during prime time on NBC for eight days. The oldest network is undertaking the most unusual public-service campaign in the history of television...
Such all-out attention is normally reserved for a national crisis. NBC says teen use of drugs and alcohol is just that: by age 17, 70% of all youths have sampled one or both. So the start of the network's season will be an antidrug special, half grim...
In a field dominated by scare tactics, Evans held to an affirmative theme. He committed $400,000 of his own money and recruited Steve Karmen, composer of the / Love New York theme, to donate the jingle. Get High on Yourself would ask "drug-free American heroes" to talk about the...
The special began as a single 60-sec. commercial and, with NBC's encouragement, just grew. It is a pastiche of folksy, campfire sing-alongs; rafter-shaking black church music; gritty rapping between Burt Reynolds and streetwise teens; and documentary footage about the making of the commercials and the...