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Her husband invented the iconic spring toy, but Betty James, who died Nov. 20 at 90, gave the Slinky its name and hand wrapped the first ones on her kitchen table. She also developed the renowned and catchy jingle--"What walks downstairs alone or in pairs/ And makes a slinkity...

Author: /time Magazine | Title: Betty James | 12/8/2008 | See Source »

Like most beleaguered automakers these days, Toyota is offering a very attractive zero-percent financing rate on a dozen of its models. The 30-second commercial touting the program, which is saturating televised sporting events and other prime-time TV, has left viewers vitriolic. In the ad, a giant red...

Author: /time Magazine | Title: 'Saved by Zero': The Toyota Ad That Won't Stop | 11/19/2008 | See Source »

It is all part of a campaign directed squarely at voters who want something they can bank from their candidates. Her campaign long ago junked the soaring Celine Dion campaign jingle for the theme from "Rocky" and Dolly Parton's "9 to 5," a fierce woman's anthem for the...

Author: /time Magazine | Title: Clinton's Hard Road Gets Harder | 5/7/2008 | See Source »

In one coffee shop scene, the male protagonist, Joe, is sounding out a Coca-Cola jingle he wrote recently when a siren drowns out his conversation with his friend Alli. The camera leaves the two actors and follows the speeding ambulance through the window, though their voices continue in the...

Author: By Ama R. Francis, CONTRIBUTING WRITER | Title: 'Terminus' Explores Limits of Narrative | 4/25/2008 | See Source »

Some communities, however, have opted for much lower-tech solutions. In County Mayo, Ireland, where rising pedestrian accidents have caused concern, elementary-school children persuaded the Irish Road Safety Authority last week to revive a popular 1970s ditty called the "Safe Cross Code," which exhorts six easy steps (including "look...

Author: /time Magazine | Title: Texting and Walking: Dangerous Mix | 3/21/2008 | See Source »

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