Word: jinglees
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The 3 p.m. newscast on Pasadena's radio station KRLA led off with the story of the Pope's encyclical on birth control. Then followed the strains of an oboe, flute and English-horn trio that sounded like the walk-in to a commercial jingle-until listeners heard...
Bunko Anyway. Reaching out for the newly affluent swinging set closer to home, the dowager of Knightsbridge underwent some startling changes during the last couple of years. They seem to have paid off. "The illusion that Harrods' customers were all duchesses was always bunko anyway," says a titled store...
Off the screen, the roster of professionals is equally impressive. Hollywood Cameraman George Folsey, who has been nominated for an Oscar 13 times, now trains his lens on Miller High Life beer and Sanka coffee. Composer Mitch Leigh, who wrote the music for Man of La Mancha, is a top...
But when it comes to out-Heroding Herod, nothing can match the great millimeter mania. It is not enough that cigarette ads, which seem to be one endless round of jingle-jangle whoop-de-do by a babbling brook or out there in Marlboro Country, are among the more mindless...
Musically accompanied by 101 pieces of the Vienna Symphony Orchestra, that jingle is now appearing on U.S. television. It is making a pitch for an old, redolent, profitable-and fascinating-company.