Word: jinglees
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The New York Times's station WQXR is one of the few gentle havens in radio's jingle-jangle jungle. No giveaways, soap operas, rock'n'roll or singing commercials mar its well-mannered purr of good music, mostly classical. But as WQXR reaped prestige, it...
Golden Boy is a happy little statuary fellow only 30 in. tall, and nobody knows exactly how old he is. He has a plump, round belly, is full of grace, and in a perpetual state of adoration. When anyone picked him up he would jingle faintly as if things were...
Jingle Jangle
But for all Gilbert's distress, the lowly singing commercial-once denounced by Herbert Hoover, and banned from the air "in the public interest" by Detroit's WWF -now commands the talents of bigger names than his. Last month Frank (Guys and Dolls) Loesser entered the jingle-writing...
"Native Art Form." The little jingle is now bigtime. Admen long ago realized that not since Young crossed the Rubicam has advertising found a more hypnotic pitch. In the 18 years since Pepsi-Cola hit the spot with a jazzy version of the English ballad John Peel, the singing commercial...