Word: jinglees
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The composer, Frederico Valerio, has avoided the pitfall of patterning his score after successful musicals. There is nothing in On With the Show which sounds like Guys and Dolls, The Pajama Game, or Can-Can. A steady radio listener, however, might recognize the Ajax commercial or the overture to a...
Coué in 3-D. The Power of Positive Thinking (Prentice-Hall; $2.95) is Dr. Peale's guide back to inner peace. So far, it has sold about 800,000 copies, has been abridged for teenagers, recorded in an RCA album, and put on film. It takes Dr. Cou...
The movement reached its peak in a jingle attacking both Case and Democratic Senatorial Candidate Charles Howell. Sung to the tune of Three Blind Mice (and with particular relish by the fiery-eyed, thin-lipped women who belong to an organization called Pro-America), the ditty went:
¶ In Los Angeles, the Gillette Safety Razor Co. struck a blow for the purity of singing commercials by filing a $500,000 damage suit against a music company and a songwriter who had published the Look-Sharp Be-Sharp March based on the famed Gillette jingle.
At least it seemed so last Thursday, the opening day for the Red Sox at Fenway Park. As an opener with all the trimmings, the pre-game ceremonies began with a flashy band that marched smartly around the outfield for a while, rayon pants glinting in the sun and chin...