Word: jinglees
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"mr u," thus tinily and cruelly celebrated by Cummings' jingle, is Louis Untermeyer, whose anthologies of modern U.S. and British poetry have sold 199,000 copies since 1919. At least two serious competitors have recently appeared for salesmanship honors in his line of goods.
In comfortably furnished apartments or in damp cellars, Germans clustered around their phonographs and danced to U.S. jazz which the Nazis had banned. Their favorite was a trilingual G.I. jingle, Get Up Them Stairs, Mademoiselle. It consolingly reminded the Germans that the French, too, had experienced U.S. "occupation."
There were raccoon coats with built-in hip flasks, plaid-seated convertibles, plenty of Canadian Club; Vag was mentally immersed in a maelstrom of all night parties and lost weekends. He saw the crowds and colors of November Saturday afternoons and smelled the mixed aroma of burning leaves, Chanel, and...
Mason's jingle:
"Tremendous [cigaret] campaigns are concocted out of nothingness. . . . Nostrums, patent medicines . . . stomach and head soothers . . . speak their own brand of falsehoods . . . through joke and jingle.