Word: jinxes
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...methane, a continuous supply must be assumed, and biological activity will be the most likely reason. There are, of course, risks. Mars has been exceptionally hostile to visitors: fewer than 10 of the 31 missions to the planet have succeeded. But if any of these missions can break the jinx, they might unravel a bewitching mystery. And if the little pod called Beagle takes the prize, somewhere Charles Darwin will be smiling...
...getting too big for her crucifixes. During an argument, Kelly tells him, "I hope someone beats you up." He snaps back, "I hope your album fails." Sharon is aghast--at Jack. In this family, you can tell somebody to blank themselves in the blank with a blankety-blank, but jinx their Soundscan numbers, and you've crossed a line...
Berry's character is likewise shaped by history. The name Jinx may not have the come-hither connotations of Bond Girls past, but the character is in many ways a composite of her predecessors. She has the sass of Goldfinger's Pussy Galore and the kick-ass skills of Wai Lin from Tomorrow Never Dies. Put a gun in her handbag, add a murky agenda and you have a Bond Girl who's "one step further from the previous one," says Berry. "She's not just eye candy. She's feisty, a fighter...
Some publicity-hungry firms pay for screen time. But most product placement works on barter. For example, Ford provided several Aston Martins (for Bond), Jaguars (for the bad guy, Zao), Thunderbirds (for Jinx), Range Rovers (for utility vehicles), spare parts and technical help. That in-kind contribution saved EON millions in production costs. "The value that we got far exceeded the cash they could give us," Wilson says. In return, Ford will get invaluable screen time for its vehicles. The carmaker will also spend millions in movie tie-in promos, which will allow the distributors of Die Another...
...every product placer gets such a high profile. Jinx won't walk around with a Revlon sign to let us know who made her makeup, and Bond won't have a Brioni tag hanging off his tux. But the firms hope for gilt by association--and the chance to slap a 007 seal of approval on their ads. Bollinger champagne can freshen its traditional image with the help of the "debonair and charming James Bond," says president Ghislain de Montgolfier. "What could be more stylishly up-to-date...