Word: jinxing
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Dates: during 2000-2009
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...Berry comes out of the water, her teeth are chattering. The locals say April was never this frigid, this windy--"Nunca," they insist, never--until the week she had to pretend the icy Atlantic was the bath-warm Gulf of Mexico and shoot Scene 102, her big entrance as Jinx, the mysterious assassin in the new Bond film Die Another...
...film--not just the sexiness but also the classic fight scenes and the feel of a true thriller--and says he's trying to deliver a 21st century update of that. "Filthy and snappy!" he says to Brosnan and Berry as they film the scene in which Bond and Jinx meet after her swim. He wants more lust and leer in this encounter--and the whole film. Rosamund Pike, who plays MI6 agent Miranda Frost, jokes that "Lee wants to make this an X-rated Bond film." In truth, he just wants a "traditional" Bond. After Dr. No's release...
Berry's character is likewise shaped by history. The name Jinx may not have the come-hither connotations of Bond Girls past, but the character is in many ways a composite of her predecessors. She has the sass of Goldfinger's Pussy Galore and the kick-ass skills of Wai Lin from Tomorrow Never Dies. Put a gun in her handbag, add a murky agenda and you have a Bond Girl who's "one step further from the previous one," says Berry. "She's not just eye candy. She's feisty, a fighter...
Some publicity-hungry firms pay for screen time. But most product placement works on barter. For example, Ford provided several Aston Martins (for Bond), Jaguars (for the bad guy, Zao), Thunderbirds (for Jinx), Range Rovers (for utility vehicles), spare parts and technical help. That in-kind contribution saved EON millions in production costs. "The value that we got far exceeded the cash they could give us," Wilson says. In return, Ford will get invaluable screen time for its vehicles. The carmaker will also spend millions in movie tie-in promos, which will allow the distributors of Die Another...
HANOVER, N.H.—Forget about the SI Jinx...