Word: jiving
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...dreamed up by two enterprising admen. Sam Arnold and John McCall, who handle the Colorado Air Guard account. Arnold and McCall were discouraged at the dismal results of the recruiting disks they were getting from the Pentagon, decided they needed a new. pitch. Then they heard a record by Jive Spieler Jazzbo Collins (TIME, Sept. 14). Suddenly they were real gone...
...that the bop campaign was the most, to say the least. In their first five days on the air, the canned commercials had rounded up 70 cats in the recruiting offices, all of them babbling bop and eager to slide into those cool blue threads. (Average turnout before the jive-talk campaign: four recruits a week.) In Manhattan. Jazzbo Collins was pleased but unsurprised. "Recruiting spots would lend themselves. 'The Army needs YOU!' just wouldn't go. Whereas if you said, 'Man, dig that crazy uniform. It's a gasser.' Well...
...American (Universal-International) is a nice little football picture, timed to get to the theaters as the real thing goes on display in the stadiums. Nick Bonelli (Tony Curtis), the slum-bred hero, is definitely depressing to the crew-cut rich boys at Sheridan U., because of his longish, jive-type hairdo. But most of the undergraduates are willing to suspend class warfare in Nick's case because he is such a good football player. Class harmony is assured when Nick goes off to the barber and comes back to win the big game for the home team...
...Chicago's Blue Note Café last week, the tiny bandstand was jammed so tight that the grand piano dangled off the platform and had one leg supported by a post. Glittering in the colored lights was an instrument few jive cats had ever seen-a harp, and across the back gleamed a picket fence of big tubular chimes. Altogether there were 21 players and 77 instruments, with ten microphones scattered among them. A spectacled, shy young man named Eddie Sauter-one of the leaders of the band-wrote something on a slate and held...
...king's ransom besides) in the null by leading the best swing band in history. Instead of the cream-puff stuff fashionable bands were spooning out, Benny had his men play the jive they lived for. Dragging players came to fear Benny's long, poker-faced squint aimed at them over the tops of his glasses. They called it simply "The Ray." He rehearsed them until they swung as one-a writhing, flashing, soaring serpent of sound. "If you're interested in music," Benny remarks soberly, "you can't slop around. I expected things, and they...