Word: joads
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Dates: during 1930-1939
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Applied by Jeremiah Joad...
...Jeremiah (i.e. denunciatory pessimist) is Cyril Edwin Mitchinson Joad, M.A., since 1930 Head of the Department of Philosophy and Psychology at Birkbeck College in the University of London. Though he plays such cheerful games as tennis and hockey, Jeremiah Joad also sits long over the chessboard, writes ironical, sarcastic books. A typical Joadism: "Advertisements are ugly, partly because commercial men rarely have the sense to employ artists to design them, partly because artists, on the rare occasions when they are employed, have not the sense to design what the commercial men want." (The Babbitt Warren, p. 143; Harper...