Word: joads
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Another dignitary who was on hand was Cyril Edwin Mitchinson Joad of University of London, onetime John Locke Scholar at Oxford, famed moral philosopher (Common Sense Ethics, Common Sense Theology, Mind and Matter, etc.). When newshawks asked him what he thought about the firewalking, Philosopher Joad said he was not prepared to make any observations for less than five guineas...
UNDER THE FIFTH RIB-C. E. M. Joad-Dutton ($3.75). Autobiography of a belligerent British professor...
Applied by Jeremiah Joad...
...Jeremiah (i.e. denunciatory pessimist) is Cyril Edwin Mitchinson Joad, M.A., since 1930 Head of the Department of Philosophy and Psychology at Birkbeck College in the University of London. Though he plays such cheerful games as tennis and hockey, Jeremiah Joad also sits long over the chessboard, writes ironical, sarcastic books. A typical Joadism: "Advertisements are ugly, partly because commercial men rarely have the sense to employ artists to design them, partly because artists, on the rare occasions when they are employed, have not the sense to design what the commercial men want." (The Babbitt Warren, p. 143; Harper...
...Joad's thesis is that we are a decadent people in the same sense that Imperial Rome was decadent. And the cause for our speedy distingretation he assigns to our tendency to pursue truth, beauty and goodness. As has been already intimated, Part One--On truth--falls utterly to uphold its share in the proof. What is said here of America applies equally to any civilized country. Constantly recurring illustrations, not New York, constitute admission of inconclusive evidence...