Word: jobses
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Dates: during 1990-1999
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In the summer of 1981, IBM announced the PC that would break open the computer business and eventually marginalize Apple. Jobs took out a full-page ad in the Wall Street Journal headlined "Welcome, IBM. Seriously." Shortly afterward, he flew a small entourage to Redmond, Wash., to tell Microsoft about...
Even in an industry noted for brilliant eccentrics, Jobs couldn't last. A notoriously erratic manager (he never bothered to write a budget, and he categorized employees by their "bozo bit," set at either 0 or 1), he was ousted in 1985 in a Cupertino palace coup by his own...
Apple floundered for the next decade or so, its market share dwindling to single digits. Jobs resigned himself to swimming in smaller and smaller ponds, founding NeXT, which made an elegant jet-black computer for the university market, but not much money, and buying Pixar, which eventually produced such computer...
Today, in a neat twist of fate, Jobs is running Apple again, an interim chairman who seems to be in no hurry to find a replacement. Brought back in a kind of Hail Mary play by a company running out of time, Jobs staged a remarkable turnaround. He signed a...
J.P. Morgan, a titan of the 19th century who helped set the stage for the 20th (see following article), acted in his day as a cross between today's Federal Reserve Board and the Goldman Sachs' mergers-and-acquisitions department, providing the money and acumen needed to launch the prototypes...