Word: jobses
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Dates: during 1990-1999
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These days Steve Jobs is looming pretty large himself. At 44, the Pixar chairman and Apple Computer interim-CEO-for-life finds himself a leading force in not one but two iconic late-'90s American industries. The man who created the Mac embodies, perhaps even more fully than Microsoft's...
So how did he do it? The popular caricature paints Jobs as a brilliant, driven man-child running around Apple in sandals and shorts, screaming at underlings while trying to build the perfect digital machine. By most accounts, this image remains more or less correct. He really does show up...
In midlife, though, Jobs has mellowed enough to chuckle at that elevator story, and seems to have vanquished at least some of his personal demons. Adopted as an infant, Jobs spent his early adulthood on a classic '60s-era quest for personal identity, seeking transcendence and self-realization through drugs...
Twenty years later, though, the former counterculturalist has, like much of his generation, embraced traditional domestic pleasures. He's happily married and the devoted father of four, including the now college-age Lisa. He has befriended his biological sister, writer Mona Simpson (who wrote him into her novel A Regular...
Familial bliss may have even helped him learn to conduct his professional life a bit more professionally. "He entered the business world a real novice," says Regis McKenna, the renowned Valley marketing guru, who's known Jobs since he was a teenager. "He had no management training, no business skills...