Word: jobses
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Dates: during 1990-1999
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Who wrote the iBook? The project employed hundreds but had three primary authors: Jonathan Ive, the brilliant, soft-spoken V.P. of industrial design; senior V.P. of hardware engineering Jon Rubinstein; and, of course, Jobs himself, official purveyor of the vision thing, who delivered his basic concept in one pithy sentence...
From that single idea--a machine for the backpack, not the briefcase--a thousand developmental insights were launched. In this second Jobs era, says Ive, Apple products are designed "holistically," each aspect of development altering every other as the project evolves, the design group producing first sketches, then computer work...
To be sure, iBook's look hasn't garnered universal praise. Silicon Valley insiders, reports a wag, "can't decide whether it looks like a toilet seat or a Hello Kitty bag." But even its detractors would have to agree that it's a striking departure for the home-computer...
But he didn't, not really, though Apple products from the Lisa to the LaserWriter have certainly pointed the way. Back when the first Macs were rolling out in the early '80s, the mass market Jobs was aiming for didn't yet exist--at least not at the prices he...
Today, however, the software that matters most is online, where operating systems matter least. "No website," says Jobs, "knows whether it's a Mac or Windows on the other end of the line." In fact, for the home user who spends most of his computer time reading e-mail and...