Word: joe
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Dates: during 1960-1969
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...Core of Love. The generation shows the same empirical approach to love as many do to drugs. Says Billie Joe Phillips, 23, a Georgia coed who writes a twice-weekly column for the Atlanta Constitution: "For most of the girls in my age group who are married, it would have been better if someone had given them a gross of prophylactics, locked them in a motel room for two weeks, and let them get it out of their systems." Boys and girls together reject the post-Renaissance notion that passion, like a chrysanthemum, blooms best when vigorously pinched off. Says...
Blown Fuses. It is only three years since the Viet Nam circuit became the Orpheum of the Orient for adventurous performers. Most of the bookings are handled by Agent Joe Tomasi, now 28, who brought his first touring variety show into Saigon in the spring of 1964, and a year later formed the World Wide Talent agency with retired U.S. Chief Petty Officer George Albrecht. "The Vietnamese acts were terrible," Tomasi recalls, and he began flying out regularly to Manila, Hong Kong and Tokyo to fetch in outside talent. Today, W.W.T. handles about half of the paid professional entertainment appearing...
...Joe is the 11½-in.-high doll whose face-a composite of 20 Congressional Medal of Honor winners-is instantly recognized in at least 10 million American homes. Launched over three years ago by Hassenfeld Bros, of Pawtucket, R.I., he has 21 movable parts that enable him to salute smartly, grasp the fork of a tiny mess kit with ease, crouch in a foxhole or squeeze into a Jeep. "He's like a real person," said Chicago's Jon Anderson, 5. And while some fathers worry that doll-playing is "sissy," others find Joe "real gutsy." Asks...
...creators, G.I. Joe is also a gold mine. "Once a kid gets Joe," says President Merrill Hassenfeld happily, "his parents are hooked." Not only hooked, but squirming, for, though the basic doll costs only $4, he comes with enough extra equipment to make a quartermaster's head swim, can be equipped for multiple duties ranging from ski patrol and forward artillery observer to underwater demolition...
...complete arsenal, in theory, would cost around $200, and many a family has found itself getting almost as far ahead of its original spending estimates as, say, Defense Secretary McNamara. This Christmas season, G.I. Joe is still the bestselling single new toy around, despite the competition of other dolls such as Stone Burke, paratrooper, James Bond, Illya Kuryakin and Captain Action, who can be dressed as Batman, Superman or Steve Canyon. Keeping the troops faithful to Joe are a brand-new G.I.-Joe Mercury capsule with solid silver space suit ($10), a G.I.-Joe Sea-Sled that operates under water...