Word: joe
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Dates: during 1960-1969
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According to a book published this week, The Selling of the President 1968 (Trident Press; $5.95), it was simply a case of good advertising. Author Joe McGinniss, 26, a former Philadelphia newspaperman, followed Nixon's electronic campaign for about six months. He makes the point that the candidate of 1968 was not all that different from the candidate of 1960. The difference was that in 1968 the man the public saw was the man the Nixon men wanted people to see: a television Nixon who was casual, relaxed, warm, concerned, and-above all-sincere...
...since Joe Namath graduated from Alabama to the New York Jets has there been a rookie as rhapsodized as Buffalo's O. J. Simpson. His status allowed him to hold out for six months before signing a four-year contract for more than $200,000-the highest figure received by any rookie since the A.F.L. and N.F.L. merged in 1966. Before he had played a minute of pro football, O.J.'s fame had won him a multiplicity of handsome off-the-field contracts, including a television debut in CBS-TV's Medical Center...
Smith is now the number one man. The backup will probably be Joe Roda, Rex Blankenship, or John O'Grady. Captain John Cramer said last night that Yoviesin is now taking a long look at junior varsity game films to determine who will be his second quarterback...
...Harvard maneuvered play towards the Brown goal almost immediately. and only several broken passes within the Bruin five-yard line kept the Crimson from a try. A Brown violation gave the Crimson a penalty kick from the twenty-five, which Joe Daly narrowly missed, and Harvard began controlling play for the remainder of the half...
...Tony Gonzalez, and Rico Carty are hot. The Braves are my favorite team. There is no question that Tom Seaver is a fine pitcher, but Atlanta will knock some of the glitter off him by winning. 4-3. I'd bet my autographed picture of Jonny Logan and my Joe Torre autograph...