Word: joe
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Dates: during 1990-1999
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...them when they are young: of all adult smokers, 90% started smoking before the age of 20. This is why much of the tobacco industry's $6 billion worth of advertising contains an undeniable appeal to youth. According to the Centers for Disease Control and Prevention, after the Joe Camel advertising campaign, which depicts a camel wearing sunglasses and driving a fancy car, began in 1988, the proportion of teenage smokers who prefer Camels more than tripled. Said Clinton last week: "Does anyone seriously doubt that a lot of this advertisement is designed to reach children...
Jerome John Garcia was born in San Francisco to a Spanish immigrant jazz musician and a nurse; they named the boy for songwriter Jerome Kern. When Jerry was nine, Joe Garcia died in a fishing accident. "He watched his father drown," Kesey notes. "That has always been in his music--the darkness, the next life. It reaches out, squeezes your shoulder, holds you close, and gives you strength to go on when you're grieving...
...something more to Mantle, something all of us picked up from his most ardent admirers--his teammates. They would watch him come into the clubhouse (sometimes after a late night drinking), tape his legs from buttocks to ankle, then go out and hit tape-measure homers. Unlike the aloof Joe DiMaggio, whom he replaced at center, Mantle was generous and funny and self-effacing. Even in 1961, when he and Roger Maris were chasing Babe Ruth's home-run record, Mantle was supportive of Maris. "I'll always be a Yankee," he once said, and indeed, he followed the fortunes...
...road to parenthood is often paved with missteps and disappointments, but for parents who for one reason or another choose to adopt, it is especially perilous. Senior writer Jill Smolowe and her husband Joe Treen (a senior editor at PEOPLE) traveled all the way to Yangzhou, China, to find their daughter Rebecca, and there were hazards all the way: interminable waiting lists; promising leads that fell through at the last minute; even political turmoil. As journalists, the couple were keenly aware that international events could at any moment close a door that had taken years to pry open. Just...
...Jill and Joe's Rebecca now lives in a room decorated with mementos from China ("We want her to be acquainted with the culture of her native country," says her mother). And in the mornings she wakes up in her own bed--a crib the size of the one she shared with two other babies in that Chinese orphanage. "For the first few weeks after we brought her home, Rebecca would open her eyes, gaze at me and simply beam, surprised and delighted, looking as if she wanted to say, 'Oh, you're still there,'" Smolowe says. "There are people...