Word: joeys
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Then there is that old school of thought that network TV is a feminine medium: women make most viewing decisions, so it's best to create shows that women will seek out and men will tolerate. NBC's Reilly points to its Friends spin-off, Joey, centered on a character who's adorable to women and likable to guys. (Just in case, the network cast shapely Drea de Matteo as Joey's sister.) What, after all, do most men want? To be in the good graces of a woman. She's the one who has the remote. --With reporting...
...giving itself a demographic sex change, focusing on women under 35. (Don't worry guys: "Smackdown!" stays on Thursday, when every conscious female will be watching "Joey," "Survivor" or "The O.C." in its new time slot anyway.) Which means that next season we get not one but two editions of Tyra Banks' ingenious masterpiece of ambition and bitchiness. Bridging the months between them will be "The Missy Elliott Project," which UPN describes as a hip-hop version of "Top Model," in which a group of aspiring performers hits the road to get their freak on and compete to become...
...Joey" moves Matt LeBlanc's lunkhead character from New York to L.A., introducing "The Sopranos'" Drea deMatteo as his loud-mouthed, gum-snapping sister. (NBC may not be able to match HBO quality-wise, but it's catching up in the derogatory Italian-American-stereotype business!) On the plus side, the script has the kind of nicely set-up jokes you'd expect on "Friends"; in the first scene, Joey gives a long expository spiel about his reasons for moving to L.A. to the cab driver on his ride from the airport (acting auditions, getting close to family...
...order to draw more dimensions of a character who mainly provided comic relief for 10 years. This may not be fair to say, but I missed the six-person setup that bounced one-liners off one another like pinballs. And, perhaps for that reason, the script occasionally makes Joey, well, smarter than we remember him being. At one point, his sister - who has a 20-year-old son - mentions how great it is she got pregnant at 16, because she looks so young now. "You rarely hear the argument for teen pregnancy," Joey says. It's a great line...
...Joey got respectful but not thundering applause from the friendly crowd. And that may have been all that Zucker wanted: confirmation that NBC had, simply, not screwed "Joey" up. Welcome to network TV, home of big dreams...