Word: johannesburgers
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...summiteers gather in Johannesburg, TIME is looking ahead to what the unfolding century--a green century--could be like. In this special report, we will examine several avenues to a healthier future, including green industry, green architecture, green energy, green transportation and even a greener approach to wilderness preservation. All of them have been explored before, but never so urgently as now. What gives such endeavors their new credibility is the hope and notion of sustainable development, a concept that can be hard to implement but wonderfully simple to understand...
...better way to meet the world's energy needs is to develop cheaper, cleaner sources. Pre-Johannesburg proposals call for eliminating taxation and pricing systems that encourage oil use and replacing them with policies that provide incentives for alternative energy. In India there has been a boom in wind power because the government has made it easier for entrepreneurs to get their hands on the necessary technology and has then required the national power grid to purchase the juice that wind systems produce...
...giants including Ford, Chevron, Texaco and Shell to draft guidelines for incorporating biodiversity conservation into oil and gas exploration. And the center has helped Starbucks develop purchasing guidelines that reward coffee growers whose methods have the least impact on the environment. Says Nitin Desai, secretary-general of the Johannesburg summit: "We're hoping that partnerships--involving governments, corporations, philanthropies and NGOs--will increase the credibility of the commitment to sustainable development...
Will that happen? In 1992 the big, global measures of the Rio summit seemed like the answer to what ails the world. In 2002 that illness is--in many respects--worse. But if Rio's goal was to stamp out the disease of environmental degradation, Johannesburg's appears to be subtler--and perhaps better: treating the patient a bit at a time, until the planet as a whole at last gets well...
...also pressuring utilities to meet targets for renewable sources of energy. The European Union, for instance, is requiring its members to boost electricity from renewables to 22% of production within the next eight years. Brazil plans to push a global standard at the World Summit on Sustainable Development in Johannesburg this month...