Word: johnings
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...Cola Wars" of the mid-1980s was a dark time for the soft drink industry. Pepsi and Coke were engaged in a battle for supremacy of the two-liter landscape, using any means possible to bury one another. First, they tussled over celebrity endorsers (George Michael, Elton John for Coke; Madonna, Michael Jackson for Pepsi), and then they began airing negative ads. Pepsi launched its massively successful "Pepsi Challenge" commercials, showing real people choosing Pepsi over Coke in blind taste tests. Coke responded with a parody ad in which a chimpanzee was offered the choice of both soft drinks...
...Analysts say the tit for tat illustrates the different styles of the companies. "[O'Leary] is a strong believer in getting any sort of publicity for Ryanair," says John Strickland, a London-based aviation consultant. "EasyJet's position has changed. When it was born it was relatively cheeky as well. ... Now it's taking more of a sober approach. Stelios is not going to take O'Leary up on his sumo wrestling offer." Still, Strickland says, both companies are well aware that a healthy rivalry can be good for business: "It certainly raises the profiles of both companies." (Read...
Traveling down to Maryland for Harvard’s annual spring break trip, the co-ed squad competed in its second regatta of the season last weekend, improving on its third place effort from the week before to claim the top spot at the John Jackson Team Race held at Georgetown...
...rough first round robin on Saturday,” said junior skipper John Stokes of the co-ed team, “but we were able to pull it together nicely on Sunday and finish strong...
...JOHN JACKSON TEAM RACE