Word: johnson
(lookup in dictionary)
(lookup stats)
Dates: during 1930-1939
Sort By: most recent first
(reverse)
...Neutrality last fortnight than Prime Minister Chamberlain announced Britain's appeasing recognition of the "special requirements" of Japan's armies in China. This seeming default by the greatest of the Democracies which Mr. Roosevelt wanted to support enabled California's white-crested, Isolationist Senator Hiram Johnson to crow...
...very shortly Senator Johnson's chortle died in his throat. Secretary of State Hull emerged from a conference with President Roosevelt to announce, in diplomatic language as placid as its true import was severe, that the U. S. would now follow Britain's gesture of appeasement with one of menace. Even as the U. S. fleet was moved back to the Pacific at a moment when Britain needed all her available sea power in European waters (TIME, April 24), so now the U. S., as Britain backed up to ease tension in China, stepped forward threatening a thrust...
Eleven months ago the down-at-heels Boston Transcript was pushed into bankruptcy by its creditors. Trustee Elias Field found a trouble-shooter in a lank, stoop-shouldered Harvardman named Richard Newhall Johnson, who looks like Jimmy Roosevelt (and hates it) and who had devoted himself since graduation to reorganizing broken down companies and putting them on their feet. Trouble-shooter Johnson had a survey made, from which he found that the most frequent word used by advertisers to describe the paper was "fuddy-duddy." He also found that the Transcript's 30,000 readers were astonishingly loyal...
Last week Publisher Johnson gave a banquet for 300 businessmen at The Copley-Plaza, followed by such a promotion campaign as Boston newspaperdom has never known. Subway posters, newspaper advertisements, sound trucks, radio speakers and an airplane sign-trailer all shouted the news of the Transcript's "Newscope Edition." Two days later, when the Newscope Edition appeared, Beacon Street saw, instead of the Transcript's dowdy old front page, a bold, five-column layout, of which nearly two columns were pictures. The text frankly aped TIME'S news treatment...
...many other U. S. newspapers, including the Richmond Times-Dispatch, the San Francisco Chronicle and many a lesser sheet, have borrowed from TIME that the Transcript's new format was scarcely news. But news it is that Publisher Johnson has upped national advertising revenue by 50%, roped 24 new advertisers into long-term contracts...