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...Advertisers say mobile-phone marketing allows them to target customers efficiently because cellular carriers know who their subscribers are. And as Yang of BMW notes, consumers appear to be receptive. When Johnson & Johnson recently introduced a new contact-lens line in China, it sent an "m-coupon," good for free samples, to tens of thousands of young, urban women via text messages. Nearly 10% of recipients redeemed their coupons by showing the message to store clerks. That's a far higher response rate than the average 0.2% rate for e-mail ads, says David Turchetti, head of the Shanghai-based...

Author: /time Magazine | Title: Spam, to Go | 3/29/2007 | See Source »

...celebrity "Greenstanding" about legitimate environmental problems. For some Americans, celebrity gossip is the only news they get. Maybe Hollywood can get through to them. We in the Western world need to wake up and realize we have a problem. We have to keep trying to educate everyone. Kimberly Johnson, HOUSTON...

Author: /time Magazine | Title: Inbox: Apr. 9, 2007 | 3/29/2007 | See Source »

...solid. We were a little disappointed.” Kovacs and junior crew Elyse Dolbec turned in the best performance of the weekend, coming in second in B-division with a total of 50 points. Yale won the division with just 32 points. In A-division, senior skipper Clay Johnson and senior crew Kristen Lynch’s 66 points helped Harvard to fifth place, just behind Tufts, which had 64. “There was a lot of starting and stopping for Clay and I, and we spent a lot of time waiting around for the wind to fill...

Author: By Malcom A. Glenn, CRIMSON STAFF WRITER | Title: Sailing Practices for Nationals | 3/26/2007 | See Source »

...need you to plan a presidential assassination," U.S. intelligence honcho Isaac Johnson (Danny Glover) tells ex-Marine Gunnery Sgt. and all-round super sniper Bob Lee Swagger (Mark Wahlberg). It's for the good of the country, of course: Seems that the CIA has a tip on a plot to take a potshot at POTUS; and Swagger, a former Marine Gunnery Sgt. who can nail a gnat from a mile away in a high wind, is just the fellow to get into the mind of the would-be Hinckley and prevent the fourth killing of a U.S. President...

Author: /time Magazine | Title: Shooting Holes in a Conspiracy | 3/23/2007 | See Source »

...wealthy, clinically depressed, psychotic and gay. It swings, sometimes disconcertingly, from funny to sad and back. In one story arc a wealthy pleasure-loving cat named Ray dies and goes to hell, where he's forced to drive a 1982 Subaru Brat and gets drunk with legendary bluesman Robert Johnson at a Best Western. This kind of thing never happens to Garfield. The characterization in Achewood is so thorough it's almost novelistic, to the point where it breaks the frame--the strip's creator, Chris Onstad, maintains blogs in the voices of his characters. Achewood's depressed cat, whose...

Author: /time Magazine | Title: New Zip for the Old Strip | 3/22/2007 | See Source »

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