Word: johnson
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...JOHNSON: What changed--and I think this is probably fine if not better--is that we no longer have unifying pseudoevents or -experiences like we used to. Now we'll unify for 9/11, but we won't for "Who shot J.R.?" And I think that's a sign of a culture growing up, and a sign that we're not going to have fake events...
...JOHNSON: The idea that we are moving into the "daily me" idea--in which you have [the world] tailored to your particular sensibility and you're not being exposed to new ideas--is wrong. And, in fact, there was a Pew study a while ago that [showed that] people who spent more time online had more exposure to differing worldviews than people who didn't spend time online. And [that's because] we assume that exposure to differing viewpoints makes us more tolerant of those viewpoints. I just don't necessarily think that's true. If you're somebody...
...JOHNSON: There's this category that a guy at M.I.T. came up with. He coined this phrase "lead users." It's not quite right to call them early adopters because they're even kind of a step beyond that. They're the 1% or 2% of your kind of core, devoted fans that are not just buying your technology first, but they're figuring out all of the things it can do that you never thought of doing. To be able to sort of reach out and talk to that core part of the audience generating new ideas--that...
...JOHNSON: They can filter some of those ideas, and they can come up with their own. And they know a lot of the constraints of actually producing these things in a way that the lead users don't. What you want is both...
...JOHNSON: We're getting smarter in certain ways--pattern recognition, problem solving, abstract problem solving, system thinking, system analyzing with complex sort of multiple variables, visual intelligence, obviously technological intelligence, ability to adapt to new interfaces and find the information you need. On all of those levels, kids are much brighter today than they were 20 or 30 years ago. And part of my argument is, if you're thinking about the office place of the future, what are the skills that are going to be the most important for those kids? Is it going to be mastering new interfaces...