Word: johnsonized
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...seems the inquiries are coming just in time. A commentary in the May 22 issue of the New England Journal of Medicine highlights a potentially risky shift in direct-to-consumer (DTC) ads - from drugs to devices. Last Thanksgiving, Johnson & Johnson launched its new TV commercial for Cypher, a drug-coated coronary stent, designed to prop open narrowed arteries. "To many consumers, the stent ad may not have seemed surprising or out of place," write the authors of the NEJM article. "But in making the leap from pharmaceuticals to medical devices, the ad campaign raises important questions regarding...
...Destiny Johnson was just finishing lunch when she noticed the fistfight breaking out in a corner of Locke High School's grassy quad area. It's not uncommon to see brawls at the South Los Angeles school - long known as one of L.A.'s most troubled - but this one was different, quickly escalating into a roving melee involving, by some accounts, 600 students, including bystanders. Fleeing toward her 5th-period English class, "I saw this stampede of kids rushing at me," says Johnson, 18. "It was the scariest thing I had seen here...
...became a best-seller in Iceland, and other LazyTown-branded books, stage musicals and a 24-hour radio station soon followed. After 10 years establishing the brand in Iceland and Scandinavia, Scheving decided to approach Nickelodeon with the idea of a TV show. He wowed Nick exec Brown Johnson - now the network's president of animation - with an exhaustingly acrobatic pitch. "Magnus walked into the meeting on his hands. We talked for a while about the show and then he started to do mid-air splits, and one-armed push-ups," she remembers. "I thought, 'You're amazing, I need...
...know there will be many whose pencils hovered for an instant before putting an X in my box, and I will work flat out to repay and to justify your confidence.' BORIS JOHNSON, British journalist turned politician, after defeating incumbent Ken Livingstone in London's mayoral election...
...know there will be many whose pencils hovered for an instant before putting an X in my box, and I will work flat out to repay and to justify your confidence.' BORIS JOHNSON, British journalist turned politician, after defeating incumbent Ken Livingstone in London's mayoral election...