Word: jojoba
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Narayan applies a mask of diatomaceous earth, microdermabrasion crystals, lavender, clove and sweet orange essential oils, which feels tingly and smells awfully Christmassy. She massages that in and then applies a serum of aloe vera and jojoba oil. I'm feeling pretty great and really sleepy when Narayan tells me she is going to tap out my tension. This tapping, it turns out, isn't tapping as much as really hard, fast banging on the bones around my eyes, jaw and nose with a stone pestle, for about half an hour. I don't know if tension is leaving...
Many new lines go well beyond the razor's edge. They contain everything from jojoba or wheat-germ oil to elastin or collagen, and most have no added fragrance. Lauder's top-shelf stuff includes Men's Skin Repair Complex ($35 for .87 oz.), which promises to produce younger-looking skin. Interface offers a beefy $44, four-product Work-Out Kit, including an eight-page illustrated brochure on when and how to apply such items as the Gripper tightening mask (twice a week) and PCA Day Moisturizer (outward strokes each morning and evening). A less costly label...
...inspired by the women's: in some cases the product is exactly the same. Crisp packaging and manly monikers have been critical, however, in attracting most male customers. Entrepreneur Jan Stuart's mail-order mixtures like Obsessive Nectar and Treasure were renamed Honey-Almond Scrub ($12.50) and Jojoba/ Elastin Under-Eye Creme ($15) and put up in clinically white jars for department-store counters. A new blush on the market is makeup for men, but it is not expected to make the same splash as skin care. Marketing strategists for the industry are concerned about avoiding...
...market, and giants like Elizabeth Arden plan to introduce new ones within a few months. Prices range from $1.99 for 2½ oz. of Free Hold, up to $13.95 for 15 oz. of Helene Curtis' brand. There are foams for normal and fine hair and ones that contain jojoba, vitamin E and even mink oil. Alberto-Culver has a mousse for black hair styles; Conair's Jheri Redding line offers "flavors," such as chocolate for brunets and strawberry for auburn heads...
Most growers believe jojoba's biggest market will be in industrial applications. Like sperm oil, the bean oil does not break down under high pressures and temperatures, so it is suited for demanding lubrication applications. Pennzoil and Tenneco are among the companies underwriting research on the use of jojoba as a machine lubricant. If that demand picks up, the new business could quickly take root...