Word: jokapoika
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...exactly is Marimekko? The name translates literally as "Mary's dress" and figuratively as a dress for Everywoman (and, indeed, Everyman?the unisex Jokapoika shirts have been hot sellers since 1956). It is perhaps one of the first ever lifestyle brands (the Courier-type logo, which was inspired by a magazine headline, dates from 1954 and has been stamped on clothing and home wares ever since). The company was started in 1951 by textile designer Armi Ratia, whose husband Viljo owned an oilcloth-printing company that was struggling as a result of postwar shortages. Ratia was determined to set about...
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