Word: jolt
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...Jolt Cola, the new soft drink which advertises itself as the choice with "all the sugar and twice the caffeine," is now available for purchase at several Boston-area stores...
During off-the-cuff taste tests conducted around Harvard Yard yesterday, the taste of the caramel-colored beverage was described as something close to "boiled Pepsi", "soy sauce" and "generic supermarket soda." Jolt is advertised as being "inspired by the need for a better tasting soft drink...
...bubbly stimulant--introduced to the nation's supermarkets last April--is intended to combat a beverage industry trend to remove the goodies from sugary soda, officials of the Rochester-based Jolt Company...
...taking things out of our soda like caffeine or sodium, nor are we adding things like fruit juices; Jolt soda is like the way it was when soda was just simply soda," says marketing supervisor Jane M. Nickson. "Response [to the product] has been overwhelming...
...should be," says Jim Chriss, marketing vice-president of Levi Strauss International. Real Americans, in other words, are cowboys and sexpots and raucous young hunks--Steve McQueen, Marilyn Monroe, Montgomery Clift. It seems that Europeans and Japanese are especially fond of the American icons that provided their first pop jolt 20 or 30 or 40 years ago--pop that now has patina. The French intelligentsia still swoons for American movies of the '40s and '50s. Levi's is using images of James Dean and John Wayne in its advertisements in Japan, music by Marvin Gaye and Sam Cooke in Europe...