Word: jolts
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Dates: during 1980-1989
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During off-the-cuff taste tests conducted around Harvard Yard yesterday, the taste of the caramel-colored beverage was described as something close to "boiled Pepsi", "soy sauce" and "generic supermarket soda." Jolt is advertised as being "inspired by the need for a better tasting soft drink...
...taking things out of our soda like caffeine or sodium, nor are we adding things like fruit juices; Jolt soda is like the way it was when soda was just simply soda," says marketing supervisor Jane M. Nickson. "Response [to the product] has been overwhelming...
Quincy House resident Andrea Lorenzo '89, a Rochester native, says that Jolt was gaining popularity in her home town during the summer, although the high caffeine content prompted several supermarkets to take the product off their shelves...
...much of the drug does each 12-ounce can contain? Despite the marketing rhetoric, company spokesmen say Jolt offers only one-fifth the caffeine of an ordinary cup of coffee. The soda can label offers no information about caloric or sodium content...
...stimulant factor which deters Lorenzo. Unless they come out with sugar-free Jolt, I won't drink it," she says...