Word: joo
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Dates: during 1970-1979
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Besides the revolution, love of country and eventual reunification with the South, the central message promulgated by President Kim is juche (pronounced joo-chay), which roughly translated is "mastery of one's destiny." Applied nationally, it means that the Democratic People's Republic of Korea must be utterly self-reliant. Everything, in fact -from trucks and locomotives to scissors and machine tools-is homemade. A plant manager is apt to boast that no foreigner has ever been involved in his operation. "The quality might not be too perfect," one official admitted about consumer goods, "but they are good...