Word: joop
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...Joop Geesink, 39, is a ball-shaped Dutchman who runs the Dollywood Film Corp. in Amsterdam, where puppeteers, artists and moviemakers grind out some of the liveliest TV and theater commercials seen anywhere. Joop (pronounced yoop) supplies a few Michigan and California stations with beer commercials (Goebel Brewing Co.) which are so attractive that one station has actually received requests to "play it again." Most of Joop's commercials run about 20 seconds, feature remarkably lifelike, plastic puppets moving stringlessly, smoothly and expressively through slapdash roles. Only near the end of the "puppetoon" does the audience get the well...
...offices off an awninged terrace overlooking the Hudson in downtown Manhattan, officials of the Dutch diamond firm of J. K. Smit & Sons were solemn last week. Amsterdam and their home office were in Nazi hands. So, too, they feared, were snow-haired Johan Smit, head of the firm, and Joop, the second of his three partner-sons, who was with the Dutch Army. Suddenly came a cablegram, signed by Johan's oldest son, Jan: how soon could Smit's Manhattan office get and ship 500 diamond-cutting saws to London...