Word: jordan
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Dates: during 1920-1929
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...from the hotel in which the Mercedes was exhibited, another car with a steel body by Budd lay on its side?a Jordan which had just rolled down a 90-foot embankment in North Carolina. Mechanics righted it. The body, which had somersaulted six times, was practically unhurt. Away it drove to the Jordan plant 1,000 miles distant to be rehabilitated...
Edward S. Jordan, President of Jordan Motors, pointed modestly to his battered car, to the magnificent Mercedes, to the fact that the Ford and Dodge Companies are using steel bodies. He declared that just as the old wooden Pullman cars have been discarded, so wooden automobile bodies will in a few years be obsolete. Said he: "It's the splinters that kill. . . . Steel laughs at shocks that demolish wood. . . . Smaller, lighter, more economical, better looking, longer lasting motor cars are coming...
Sneer the intelligensia, George Jean Nathanwise: "If Mr. Jordan were a baker, would he varnish his own pretzels?" Opine rival auto advertising writers: "He deserves most of the credit for tapping a new source of auto advertising appeal-the 'red blooded youth' racket...
...specimen: "It [the Jordan 'Playboy' Roadster] is a wonderful companion for a wonderful girl and a wonderful boy. . . . It's a shame to call it a roadster. . . . This brawny thing with the vigor of boyhood and morning...
Said modest Mr. Jordan, interviewed in this month's Printer's Ink Monthly...