Word: joshed
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Dates: during 1980-1989
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...most difficult task advertisers now face is to second-guess the mood of U.S. consumers. According to experts. Americans are more pessimistic about the economic outlook than at any time since the bottom of the 1957 recession. Detroit Schoolteacher Josh Leopold and his wife Marilyn, a clerk in a department store, are typical. "We've had to cut back on entertainment," says Leopold. "We just don't go out to dinner or the movies as often as we did. We've also eliminated a book club and decided to just put off painting the inside...
That is precisely where Hollywood is now, according to Scenarist Josh Greenfeld (Harry and Tonto): "The studio chiefs' idea of an idea is not an idea. Besides, a book shouldn't be a step in the development of a movie. You may get a good feature out of the deal, but you'll never end up with a good book...