Word: joswiak
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...Greg Joswiak, who oversees iPod and iPhone marketing for Apple, says the non-Jobsian approach is nothing new. "We've always done a mixture" of product releases, some without a lot of fanfare or big-tent releases, he says. "For this one, it just made sense to do it this way. We've done a lot on our website to make sure customers understand how it works...
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