Word: jour
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Madison Avenue has always known that scantily clad women sell merchandise. Last November, Newbury Street took this tried and true marketing mantra to the next level: live scantily clad women sell even more merchandise. Belle de Jour, an upscale lingerie boutique located at 164 Newbury St., is the trendsetter here. The store uses live models to tempt customers to splurge on $250 Lise Charmel bras, making the shopping experience that much more pleasurable for the gift-seeking beau...
...Belle de Jour provides lingerie literature on their marbled countertop that is clearly geared toward guilty gift-givers who wonder exactly whom the present is for. According to the tasteful card addressed to gentlemen shoppers, “Fine lingerie is a most refined and appreciated gift. Almost one-half of all fine lingerie is purchased by men for the ladies of their lives...
Even a week before Valentine’s Day, Belle de Jour was only full of thongs, rather than throngs of holiday shoppers. The personalized service is designed to make even the most squeamish man comfortable while shopping for lingerie. The moment shoppers pass through the door they are serenaded by elegant classical music playing softly behind the racks of tantalizing ribbon and lace. The friendly staff members are eager to help and immediately ask for the pertinent information on cup size, color preference and—“delicately”—the weight...
...idea du jour for stimulating the economy--a one-month "holiday" for workers and employers from payroll taxes--seems to have won over Congress the old-fashioned way: a wave of grass-roots support. Republican Senator Pete Domenici of New Mexico has been pitching the plan for the past month. But he was getting nowhere until fellow Senators began hearing from constituents. G.O.P. Senator Bill Frist of Tennessee mentioned the idea at an economic conference at Princeton and was startled by the enthusiasm it generated among business leaders and students alike. Senate G.O.P. leader Trent Lott, on a trip home...
...Audrey. Her tight, seraphic smile holds a universe of promise and mystery; and in the right light, she's adorable. From her first prominent role, as a pig-tailed salon assistant in Tonie Marshall's 1999 Venus Beauty Institute, Tautou has been France's Star of Tomorrow du jour...