Word: jour
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...though it sometimes takes a jeweler's loupe to read all the fine print. In one painting a Paris streetwalker in all the trappings of her profession, from necklace cross to handbag to ankle bracelet, loiters in her doorway next to the Hôtel Beau Séjour. There will be no séjour today, however; on the hotel's door a tiny sign reads: "Closed for vacation." In another of Sivard's pictures, a Parisian nun is emerging from a Metro station with the frosted-glass peacock's fan of the canopy forming...
...heavy accent on culture-worthy classics. What the Swedes really needed, felt Thompson, was a competing station offering an easier U.S. blend of pop music, commercials and more news. Dallas Tycoon Thompson decided to provide it. Buying a 3,300-ton German coastal freighter, Thompson renamed it Bon Jour, recruited deckhands and a disk jockey, surrounded them with broadcasting equipment at a total estimated cost of $700,000. He anchored the Bon Jour a bit more than three miles off Stockholm in international waters, put 20-kw. Radio Nord on the air 18 months...
...Jour's breezy programs, reaching 200 miles inland, were an instant success. Advertisers flocked to buy time at $40 for 60-second spots. Listeners tuned in to tap their feet to U.S. jazz and rock 'n' roll. The embarrassed government threatened to confiscate the ship if it sailed into Swedish waters, predicted that Swedes would get bored with Radio Nord once the novelty wore away. This month, after the station had picked up an estimated 2,600,000 listeners, the government finally cracked down...
Ostensibly to discourage Soviet propaganda ships from using the same trick, Parliament made it a crime for Swedes to supply ships such as Bon Jour with either naval stores or advertising copy. Cut off from both necessities, Thompson hauled down his flag. Two other radio ships were also affected. One of them gave up. But the owner of the third, Mrs. Britt Wadner, said defiantly that she had three months' supplies of stores and commercials, would keep on broadcasting...
Said Thompson last week, declining to disclose how much he had made or lost on the venture: "For the sake of international relations, we will stoke up Bon Jour and putt off into the night." Building up steam, Thompson achieved at least one thing. Though it still bans commercials, the state radio is playing noticeably lighter music...